Iconoclast Brand Marketing

Our “Human-Centric” approach to building brands is based on how people think, feel and rationalize. We believe brands have lost their way … ignoring the fundamentals of the human experience and understanding how people operate within their respective internal and external lives. The “Human-Centric” communications process is crafted on the path of least resistance and based on the consumers terms of acceptance, not those forced upon them. It is about simplicity and building a brand narrative that speaks to people on many levels while adding value to their lives, ensuring greater brand loyalty.

We have rethought and restructured our brand marketing firm to address today’s marketing-communication issues. Ever present is our founders thirty-year history of working with iconic clients on a domestic and global stage. However, we have spent the past several years interfacing with psychologists, neurologists and psychiatrists to link the human condition of “messaging, understanding, classifying and filtering … information”. We believe our process will change the paradigm by which brands communicate and connect their unique narrative with defined consumer target(s) on a very “Human-Centric” basis.

We believe that a brand cannot simply be part of the conversation but must lead the … conversation.